ABOUT CLUSTER –Varanasi the Oldest living City in the world and the Religious Capital of the Country situated at the bank of Holy River Ganga in the Eastern part of Uttar Pradesh. Varanasi also fondly know as Kashi has a rich heritage of Artisans mainly Involved in Handloom and Handicrafts sector and are making world famous Banarasi Sarees and Dress Materials of Silk and Zari. Varanasi along with its Handloom is also famous for variety of Handicrafts which have a Geographical Indication Tag like Zari Zardozi, Soft Stone work, Wooden Carving, Beads & Artificial Jewellery, GulabiMeenakari, Metal Repose, Wooden Toys etc.
ABOUT THE CRAFT –Beads are small decorative objects that have a see-through hole, they have been witnessed dating back to three thousand years and are one of the oldest forms of art. In earlier days they were also used for trade purposes. The very early manufacture of beads is accounted to be in Europe and the use of beads was most observed in West Africa, as neckpieces, bracelets and more. There are various shaped beads- spheres, oval, tube-shaped, square or even cube and seed beads (that is called for uniformly spheroidal beads). Antique beads are of great importance as it helps to study the composition and the sources used earlier to make beads. The beads are often seen with ornamental qualities and are made out of various media. They are seen in various forms and sizes ranging from a millimetre to a centimetre in materials such as stone, shell, wood, bone, plastic, glass or pearl. Beads are known for their decorative assets; they are used as jewellery and embellishment for clothing mostly.
OUR EFFORTS –After a brief survey for Beads and Artificial Jewellery Artisans in Villages like Sunderpur, Aditya Nagar, Ghamariya, Kapar Phodwa of Varanasi, O/o Development Commissioner Handicrafts, Ministry of Textiles, Govt of India decided to implement AMBEDKAR HASTSHILP VIKAS YOJNA (AHVY) for artisans starting with these villages Sunderpur, Aditya Nagar, Ghamariya, Kapar Phodwa in the first stage. Under AHVY interventions Ministry proposed to equip the Artisans with modern tools like Iron Lamp Gas Burner, Nipples, Regulator, Nob, Scissors, Pliers, Chimti, Sadsi for making Baeds and Wire Cutters, Round Pliers, Steel Scale, Measuring Tape, Needles, Tilli etc for making Artificial jewellery etc. Training for Design and colour combinations were imparted to 60 Artisans for 30 days also the focus was on making different products and not only the traditional work they were doing. Artisans of the Cluster were given exposure through Seminars for up gradation of their soft skills, Entrepreneurship Development Program, Craft Demonstration in which live demonstration of their skills in public places and also market exposure was given through Thematic Exhibitions so that they can sell their products directly to the end consumers. This Catalogue share their exquisite work which are available for Sale and are exclusive and direct from the Artisan.
Kashi Beads Gatha Handicraft Producer Company Limited
Ambedkar Hastshilp Vikas Yojana
Sponsored by: –
Office of Development Commissioner HandicraftGovt. of India Ministry of Textile West Block 7, R.K. Puram, New Delhi.
Kashi Beads Gatha Handicraft Producer Company Limited a Handicraft Producer Company was formed in April 2022 by the Artisans of Beads and Artificial Jewellery and which has been continuously working forward for creating a better work space for the Artisans of the Cluster area.
Aim of the Producer Company: –
Is to work in accordance with the objectives of Sustainable Development Goal (SDG) especially on following:
- 1. Good health and well Being
- Quality Control.
- Better Working Envoirment.
- Availability of Raw Material.
- Decent work and Economic Growth through better and collective Marketing.
- Industry innovation & Infrastructure.
Our Vision: –Integration of E-Commerce platform for B2B and B2C business directly through Artisans/SHG’s. Working with 0/0 Development Handicraft, Ministry of Textile, Govt. of India for Beads & Artificial Jewellery promotion and marketing of Indian Handicrafts directly to buyers outside India. Finding new market Beads & Artificial Jewellery craft. To set up shops for the display and sale at Airport, Bus Station, Railway station and other Tourist places of interest in the cities.According to these 6 SDG’s Kashi Beads Gatha Handicraft Producer Company Limited is focusing on decent work and economic growth with the help of office of Devolvement Commissioner Handicraft by organizing various interventions under the scheme of Ambedkar Hastshilp Vikas Yojana. Where we are focusing on 500 Artisans belonging to economic weaker section of Varanasi District.
Initially we are trying to enhance their skill with the guidance of empanelled Designers and motivating them to start their own business. Handicraft Service Centre (HSC) Varanasi is continuously providing us their experienced ideas to implement the schemes with better and efficient way.
Our Interventions –
- One Month Skill Training Program
- Tool Kit Distribution Program
- Seminars
- Entrepreneurship Development Program
- Craft Demonstration Program
- Thematic Exhibition
- Study Tour
- Web Marketing
- Publicity
These programs are completely focusing on the betterment of Artisans and upgrading their Skill. These Interventions provided big support to Artisan for their skilling and creating their own setup for a better economy & moving for the aim of “Aatma Nirbhar Bharat”.Regional Director Mr. Virendra Kumar, Asst. Director Handicraft, Varanasi Mr. Abdullah and HPO Mr. Vinay Singh are very helpful & supportive towards the better implementation of schemes in respective areas of work.